Google Analytics
Data & AnalyticsFREEAI-Enhanced
Free website analytics with AI insights.
Try Google AnalyticsAbout Google Analytics
Google Analytics tracks website and app traffic with AI-powered insights. Understand your audience and optimize your digital presence.
Key Features
- Website traffic tracking
- Mobile app analytics
- User behavior insights
- AI-powered predictive analytics
- Customizable dashboards
- Segmentation and audience analysis
- Enhanced e-commerce tracking
- Event tracking and goal setting
- Attribution modeling
- Google Ads integration
Best For
Analyze website traffic sources and trendsMonitor user engagement on mobile appsOptimize marketing strategies with data-driven insightsConduct A/B testing for landing pagesSet up conversion funnels for e-commerce sitesTrack and optimize digital advertising campaigns
Pricing
FREE
Free for most users. GA360 for enterprise